Press Room

Webinar: Is Your Product Lifecycle Strangling Market Growth Opportunities?

Held on November 7th 2017 1:00-2:00 PM EST. The way health plans go to market today is not sustainable and threatens their long-term survival. Offerings are mispriced and generic, extensive and inefficient review cycles delay launches, and the process from start to finish is both byzantine and slow. Customers are increasingly foregoing loyalty to partner

November 08, 2017

The Challenges of Delivering a ‘Name Your Price’ Strategy

In the May issue of Population Health News, HighRoads CEO Brian Kim shares his insight into the challenges of delivering a “Name Your Price” strategy in the healthcare industry.

June 01, 2017

HighRoads CEO Brian Kim Talks Next Gen Health Plan Product Management

HighRoads helps health plans automate the creation of new products to help them get to market faster and more flexibly. It may sound like an arcane corner of the healthcare world, but in this Healthcare Business Group podcast interview, HighRoads CEO Brian Kim argues that his company’s platform is a game changer in the market.

June 01, 2017

HighRoads Grows Leadership Team with Christopher O’Reilly as Senior Vice President of Sales

Innovative Health Plan Optimization Company Adds Executive with Exceptional Sales Experience BURLINGTON, MASS. – May 16, 2017 – HighRoads®, the industry leader in health plan product management and communication solutions, today announced that Christopher O’Reilly has joined the company as senior vice president of sales. In this role, O’Reilly will drive growth and lead sales

May 16, 2017

HighRoads Expands Executive Team with Cassandra Frederickson as Senior Vice President of Client Services and Solution Delivery

Healthcare Leader with Strong Customer Experience Joins Innovative Health Plan Optimization Company BURLINGTON, MASS. – April 11, 2017 – HighRoads®, the industry leader in benefits plan management and compliance solutions, today announced that Cassandra Frederickson has joined the company as senior vice president of client services and solution delivery. Frederickson is responsible for overseeing all

April 11, 2017

HighRoads Restructures to Deliver Focused SaaS Solutions to Payer Customers

BURLINGTON, Mass. (Oct. 20, 2015) — HighRoads®, the industry leader in benefits plan management and compliance solutions, today announced an agreement to divest its employer technology division of HighRoads to Enrollment Advisors, a specialized benefits services firm based in Birmingham, Ala. The move allows HighRoads to focus solely on its flagship SaaS-based product line, primarily

October 20, 2015

HighRoads Unveils P2 Advance, the Future of Plan Management

BURLINGTON, Mass. (May 28, 2015) — HighRoads®, the industry leader in plan management and benefits compliance, today announced the release of P2 Advance, a first-of-its-kind SaaS-based enterprise product and plan management solution. P2 Advance, the charter module of an enterprise platform rollout, combines a digital source of truth, extensibility and complex compliance document generation capabilities

May 28, 2015